Tonight, while working on a design project for school I had crumpled up some sketches that weren’t great ideas and tossed them into the trash. I then had the idea of using a crumpled up sheet of paper as the actual logo and quickly realized that it was too detailed for that.
I decided to scan it — this is the first result — after a bit of help from Photoshop.
To me, the image is visually beautiful. And conceptually for me it represents the idea of play, exploration, experimentation, and of process, especially since that is how the image came to be in the first place.